[ Case 01 ] — Site layer

Cave Creek
Cooling Co.

A real Arizona HVAC business with a dated, broken site that was actively bleeding trust. I rebuilt it into a conversion-first build that outclasses every big competitor in the market.

Role
Design + Build
Stack
HTML · Tailwind
Year
2026
View live site
CAVE CREEK COOLING CO.
When the desert turns up the heat, we cool it down.
Book online(480) 440-6261
4.9 ★ ratedLicensed ROC #319035Same-day
[ 01 ] The problem

A 3/10 site, leaking trust

  • Dated 2019 design, broken on mobile
  • Testimonials rendering raw [brb_collection] code
  • Phone-only — no online booking
  • Invisible against Parker & Sons, Goettl
[ 02 ] The approach

"Thermal Relief" desert theme

  • Sonoran palette — warm sand + cooling sky
  • Real van hero, founder story, 6 real reviews
  • Conversion-first: booking + sticky call bar
  • SEO service + blog pages, LocalBusiness schema
[ 03 ] The result

3/10 → 9/10

  • Out-designs the big regional players
  • Online booking + every call one tap away
  • Live, fast, fully responsive
  • A reusable template for the next HVAC client
Before / After
Before
Dated, broken testimonials,
phone-only. ~3.1/10
After
Editorial desert theme,
booking-first. ~9/10

Live build: cavecreekscooling.netlify.app

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