[ Case 04 ] — Reach layer

The lead
engine.

An empty pipeline is the quietest way to go out of business. Lead Engine turns a business type + a city into a scored, deliverability-checked, send-ready list — built end-to-end as a real Next.js pipeline, so the top of the funnel is never the bottleneck.

Role
Design + Build
Stack
Next.js · Places data · Enrichment · Scoring
Status
Built & live
The pipeline — a city in, a send-ready list out
[01]

Discover

Pull local businesses by type and city from live map data.

[02]

Enrich

Add contact details and web-presence signals to each one.

[03]

Verify

A deliverability filter drops risky addresses so lists don't bounce.

[04]

Score & split

Tier by fit, split by which offer suits — export send-ready.

What comes out

A send-ready list,
not a guess.

Every business comes out scored on fit and tagged by which offer suits it — so outreach starts with the best-fit leads instead of a cold spreadsheet of everyone. The risky, bounce-prone contacts are already filtered out.

The whole thing is a real, deployed Next.js app — not a one-off script. A business type and a city go in; a clean, prioritised, send-ready list comes out in minutes.

Lead Engine — scored
240 leads
Summit Roofing Co.A · 94
Ironclad ExteriorsA · 91
Peak Air & HeatingB · 78
Cedar & Co RoofingB · 71
Lone Star ComfortC · 60
+ 236 moresample
Track: WebsiteTrack: Receptionist
The old way
Hours

Manually hunting businesses, copy-pasting contacts, and guessing which are worth the outreach — half of them dead addresses.

The engine
Minutes

A business type + a city in → a scored, deliverability-checked, send-ready list out, split by which offer fits.

Why it's the [04] layer

It fills the top of the funnel. Built once as a real Next.js pipeline, it feeds the [01] site, [02] system and [03] receptionist the qualified leads they turn into booked work — so the whole stack has something to convert.

Sample data shown — no real contact lists are published. Built for qualified, deliverability-safe outreach; no purchased lists, no spam.

Fill the pipeline

A steady flow of
leads that fit.